BHSS Blog

With a promising year of excitement and good health ahead of us and the difficult year no one saw coming in the rear-view mirror, America’s cattlemen have proven through and through that their hard work has never, and will never, stop. Which is precisely why we’re delighted to welcome hundreds of thousands of these cattlemen and fellow spectators to the beautiful Black Hills and Rapid City at the 2021 Black Hills Stock Show & Rodeo®, January 29^th through February 6^th!

In the 63^rd year of the Black Hills Stock Show, we’re fortunate to share the news that we’re back with more events, opportunities and excitement than ever before – and that isn’t even the half of it! From a notable expansion of our Youth Show to the united front of strength among our cattlemen and women, year #63 will be one for the history books with unique additions and surprises around every corner.

As a staple in the ag community, the Black Hills Stock Show has become an epicenter for commerce, education and connection that far transcend the boundaries of the growing Rushmore Plaza Civic Center. Building upon the blocks of offering our best stock show yet, spectators can expect to see all of their favorite vendors out in full force, as well as take in the spectacle that is our 275 cattlemen presenting (and selling) their prized cattle and countless youth taking part in our youth show. In a year where these individuals have had fewer opportunities than ever to showcase their hard work, the stock show provides each and every single represented cattleman a platform to take their businesses and craft to the next level in 2021.

But the excitement doesn’t stop there. We’re bringing our iconic Horse and Cattle Sales to viewers across the nation and around the world with state-of-the-art, real-time online auctioning and ramping up our efforts to give youth from across the nation the ability to showcase their hard work through our greatly expanded Youth Show. We’ve even integrated national horse events with the AQHA into our expanded itinerary, kicking off on January 16^th. In short, the Black Hills Stock Show has taken the bull by the horns in developing programming that appeals and invites ranchers from around the United States to beautiful South Dakota.

Black Hills Stock Show Livestock/Marketing Director Amanda Kammerer sees great value in the Black Hills Stock Show’s ability to bring together the ag community for the first time in nearly a year.

“We’re in a unique position to provide a space for the ag community to safely come out and celebrate their unprecedented work from the last 12 months,” said Kammerer. “Seeing the expansion of our Youth Show and with our auction livestreaming, we’ll be reaching more people than ever before – many of whom will convert to future consignors themselves. No matter how you paint the picture, this year’s show is certain to create a positive rippling effect for years to come.”

In addition to the action-packed Black Hills Stock Show, attendees can still expect to enjoy the thrill of the PRCA rodeo and our fantastic Stock Show Stampede with amazing performers like Koe Wetzel and Chris Colston joining all of the fun at the James Kjerstad Event Center. (If you still haven’t purchased your tickets, you can order them here!)

No matter your appetite for fun, the 2021 Black Hills Stock Show is ready to make waves in the community, state and across the nation. We hope to see you there, January 29^th – February 6^th, 2021.

If you have any questions about the 2021 Black Hills Stock Show, please give us a call at 605-355-3861 or email us at info@blackhillsstockshow.com.

While many national stock shows around the United States have seen cancellations for the foreseeable future, the Black Hills Stock Show remains a beacon of prosperity and opportunity for ranchers across all reaches of the United States – it’s no wonder why we’re hailed as the premier Cattlemen’s Convention. As such, it is our privilege to have the opportunity to give back to those who have given us so much as a ‘thank you’. Even when the going got extremely tough in 2020, America’s ranchers never gave up, continuing to support the food supply chain every step of the way.

Black Hills Stock Show General Manager Ron Jeffries believes this year’s stock show is coming at the perfect time with nationwide recovery within arm’s reach.

“The last year has certainly been a test of the willpower of every single American – especially those who are feeding the world with their beef products,” said Jeffries. “With sunny skies on the horizon, we’re extremely proud to have the opportunity to host our stock show in a time where most other shows have been cancelled. Our commitment to the cattlemen of the ag industry is one that will never lessen, no matter the crises at hand.”