About

Rapid City, SD becomes home to cowboys, horses, and wild western action during the 65th Annual Black Hills Stock Show and Rodeo®, January 26-February 3, 2024.

The Black Hills Stock Show & Rodeo® is the second largest event in the state of South Dakota following the Sturgis Motorcycle Rally. An estimated 331,000 people attend the western festival that features 120 different livestock, horse and rodeo events along with over 300 vendors to shop from.

Our little Midwestern City becomes a slice of the Old West when cowboys and ranchers come to town to compete in ten different breeds of cattle shows, ranch rodeos and 14 different horse events. There is something for everyone, including concerts, and beer festival.

Whether it’s competing in the AQHA Horse Show, riding a wild bronc, or showcasing prized livestock, the Black Hills Stock Show® encourages you to “Do Big Things” in Rapid City.

In 2012, an economic impact study indicated that Black Hills Stock Show ® has an economic Impact of $21.9 Million dollars, with a direct economic impact of $15.2 million.